Muscat Chips
A bold, product-forward AI commercial for Muscat Chips — built to grab attention on social and digital platforms.
A full AI commercial for Muscat Chips, built around bold product-forward visuals designed to stop the scroll on social and digital platforms. The film pairs energetic composition with AI-generated product hero moments for a campaign that feels current and fast to produce.
Defining the ad's core concept and creative direction before any visual work begins.
Gathering references, testing techniques, studying the brand and its competitive landscape.
Character, product and prop design, built specifically for the brand.
Applying 15 years of CGI fundamentals through AI tools to generate the first passes.
Iterating on the generated output — art direction, consistency, fixing AI artefacts.
Multi-layer integration, lighting and colour to unify every frame.
Final cut, colour grade and platform-ready export.
