Amouage
A luxury AI product ad for Amouage — elegant, cinematic visuals built for a premium fragrance brand.
An AI-generated product ad for Amouage, built to match the elegance expected of a premium fragrance house. Every frame leans on cinematic lighting and composition, generated and art-directed to hold up next to traditional luxury product photography.
Defining the ad's core concept and creative direction before any visual work begins.
Gathering references, testing techniques, studying the brand and its competitive landscape.
Character, product and prop design, built specifically for the brand.
Applying 15 years of CGI fundamentals through AI tools to generate the first passes.
Iterating on the generated output — art direction, consistency, fixing AI artefacts.
Multi-layer integration, lighting and colour to unify every frame.
Final cut, colour grade and platform-ready export.
