Land of Peace — Investor Pitch

Investor Pitch · 2025

أرض السلام

The Arab world's children
are waiting for a story
that is theirs.

Land of Peace is the first Omani animated series built to Pixar visual quality — an original cinematic world rooted in Islamic heritage, Omani culture, and real scientific history. For 200 million Arab children who have never seen themselves as the hero.

500M+ Arab speakers
worldwide

200M Arab children
under 15

$1.1B MENA kids content
market 2024

18% Annual growth
MENA kids media

0 Omani-origin series
at this quality

Read the pitch ↓

01 — The Opportunity

A gap this large
only opens once.

The infrastructure to distribute Land of Peace globally already exists and is hungry for exactly this kind of content. Shahid now has 100M+ subscribers. Netflix Arabia is growing 40% annually. The Gulf is actively commissioning original Arabic children's IP. We arrive at the right moment with the right story.

Competitive landscape — what exists today

Series	Culturally authentic	Omani identity	Pixar visual quality	Educational depth	STEM content
Dubbed Disney / Pixar	✗	✗	✓	✗	✗
Masha and Bear	✗	✗	✓	✗	✗
Mansour (UAE)	✓	✗	Partial	Partial	✗
Freej (UAE)	✓	✗	✗	✗	✗
Baraem / Spacetoon content	Partial	✗	✗	Partial	✗
Land of Peace ✦	✓ ✓	✓ ✓	✓ ✓	✓ ✓	✓ ✓

Streaming is ready for us

Timing

Shahid has 100M+ subscribers across MENA and is actively commissioning Arabic originals. Netflix Arabia is growing 40% annually with a specific children's content mandate. OSN Kids reaches 20+ countries. The distribution infrastructure exists — it needs premium Arabic content to fill it.

Vision 2040 alignment

Policy

Oman's Vision 2040 explicitly prioritises cultural and creative industries. The Ministry of Culture has active funding programmes for Omani IP. Saudi Vision 2030 is investing heavily in regional content. Gulf governments are looking for cultural IP to own — we arrive with it fully developed.

02 — The Series

A world built from
Omani soil.

Land of Peace follows Ahmed Al-Balushi, a 12-year-old in the fictional Omani village of Qaryat Al-Nakheel, who discovers a star with no name. Each episode weaves adventure with real Islamic scientific history, real Omani heritage, and real STEM — taught the way a story teaches: through a child finding something out for himself.

The main cast

Ahmed — the dreamer. Discovers Al-Najm Al-Saboor, the Patient Star. His curiosity drives every episode.

Khalid — the heart. Comic, chaotic, loyal. Secretly the emotionally wisest of the three.

Noor — the compass. Analytical, composed, quietly brave. The one who finds the errors others miss.

Khalfan — the keeper. An ancient elder who guards a mystery that connects everything. His bookstore is the series' central location.

Al-Saqr — a trained Omani falcon. The fifth main character. Communicates entirely through behaviour. The one who knew Ahmed's grandfather.

What every episode delivers

Each of the 13 episodes per season teaches four things — woven naturally into the story, never as a lesson.

✦ One real Islamic scientific figure or discovery — Al-Battani, Ibn Al-Haytham, Al-Biruni

✦ One aspect of Omani heritage or geography — the falaj, Nizwa Fort, the Dhofar frankincense route

✦ One STEM concept through discovery — navigation, astronomy, mathematics, engineering

✦ One moral or social value — shown through story, never stated directly

Every episode ends with a 60-second "Did you know?" segment linking the fiction to real history.

The YouTube content engine — builds audience before Season 1 airs

Runs parallel

Ahmed's Notebook

2–3 minute animated educational clips. Ahmed explains a star, a historical figure, an Omani fort. Weekly release. Builds search traffic and subscriber base before Season 1 launches.

Khalid's Kitchen

Khalid tries to explain things he does not understand. Comedy shorts, 60–90 seconds. TikTok and Reels-first format. High shareability — introduces the character to audiences before they know the series.

Khalfan's Question

One historical mystery per week from Khalfan. Community answers in comments. Best answers featured the following week. Builds an interactive community that is invested in the series before it airs.

03 — Revenue Model

Seven streams.
One growing world.

The content model feeds seven revenue streams in sequence. Platform licensing funds production. Merchandise becomes the dominant revenue from year 2. Educational licensing gives the series institutional permanence. The app in years 3–4 is both a revenue stream and a retention tool that keeps children engaged between seasons.

Stream 1 — Platform licensing

Primary · Year 1

📺

Shahid (MBC Group)

Largest Arabic streaming platform · 100M+ subscribers · MENA-first exclusive window

$200K – $500Kper season

📺

OSN Kids / Wavo

Gulf and MENA premium · 20+ country reach

$100K – $300Kper season

🌐

Netflix Arabia / Amazon Prime Video

Global reach · Arabic-language content investment active and growing

$300K – $1M+per season if acquired

▶️

YouTube channel monetisation

Ad revenue from short-form series — scales directly with subscriber growth

$50K – $500Kannually at scale

Stream 3 — Educational licensing

Year 2+

Each episode maps to Ministry of Education curriculum standards across Oman, Saudi Arabia, UAE, and Qatar. The series comes with a teacher's guide, classroom discussion materials, and activity sheets. Schools and educational authorities pay for curriculum-aligned content packages.

Per country, annually

$50K – $200K

Stream 4 — Brand partnerships

Year 1+

Culturally aligned brands — Omantel, Ooredoo, Bank Muscat, Oman Air — seeking authentic connection with Omani families. Co-branded campaigns, episode sponsorship, and product integrations that feel natural within the series world.

Per partnership

$100K – $500K

Stream 5

Live experiences

Theme park tie-ins. Museum exhibitions. Live stage shows. Oman tourism integration. The Patient Star observatory experience at a real Omani astronomical site.

$200K – $2M+ per activation

Stream 6

Gaming and apps

Star-naming AR app. Mobile adventure game. Educational puzzle. Islamic science archive built for children. In-app purchases and premium tiers.

$500K – $5M+ at scale

Stream 7

International distribution

Non-Arabic market rights. South Asia, Southeast Asia, and African markets where Arabic cultural content has growing interest and diaspora audience.

$100K – $1M+ per territory

04 — Merchandise

How Masha built
$300M a year.
And why we go further.

Masha and Bear generates over $300M annually in merchandise. They had no cultural significance, no educational mission, no heritage connection. They had a simple character concept and excellent animation. Land of Peace has all of that — plus cultural identity that 200 million children have been waiting for, and an underserved market Masha never touched.

The merchandise ceiling for Land of Peace is not Masha and Bear. It is higher.

The Mansour (UAE) benchmark — what they achieved

Mansour scaled by

First Arabic series on Cartoon Network Arabia
40+ licensed merchandise categories across 15 countries
UAE government partnership and national pride positioning
Seasons 1–8 and still running after 15+ years
Dubai theme park and live experience integration

Our structural advantage

Mansour's visual quality is not Pixar-level — ours is
Mansour has no deep heritage or scientific education
Oman has not had its Mansour moment yet — we are it
We have a curriculum pathway Mansour never built
Visit Oman partnership has no equivalent at Mansour

Toys and collectibles

Year 1–2

Ahmed figurine with telescope
Khalid figurine with dates
Noor figurine with satchel and lantern
Khalfan figurine with brass lantern
Al-Saqr falcon plush toy
Brass telescope replica toy
The Patient Star glowing night light
Collector's brass astrolabe replica

Stationery and books

Year 1+

Ahmed's star chart notebook — exact replica
Character pencil cases
Companion illustrated book series
Star-naming activity kit
Arabic calligraphy learning set
Islamic science colouring books
Khalfan's Bookstore reading journal

Apparel and lifestyle

Year 2+

Children's dishdasha with Ahmed embroidery
Character kuma caps
School backpacks
T-shirts with Arabic character names
Star-map bedsheets and pillowcases
Al-Saqr falcon wall art prints
Character lunchboxes and water bottles

The Oman tourism partnership — unique to this series

Competitive moat

No other children's animated series has the relationship with a national tourism board that Land of Peace can build with Visit Oman. Every episode features a real Omani location — Wadi Shab, Nizwa Fort, Jebel Akhdar, the Musandam peninsula, the frankincense groves of Dhofar. The series is, among other things, the most compelling 22-minute tourism advertisement for Oman ever made — one that children ask to rewatch repeatedly.

The partnership creates co-branded tourism experiences: "Visit the real locations from Land of Peace" packages. Interactive heritage map apps. Museum installations in Oman's national museums. The Patient Star observatory experience at an actual Omani astronomical site. These are real tourism products that Visit Oman has commercial interest in co-funding.

05 — Scale Roadmap

From first frame
to cultural institution.

Revenue trajectory — comparable path to Masha and Mansour

Year 1 — platform licensing + early YouTube$300K – $800K

Year 2 — merchandise launches + Season 2$1M – $3M

Year 3 — regional merch + app + educational licensing$5M – $12M

Year 4 — international licensing + live experiences$15M – $30M

Year 5+ — full scale, Masha / Mansour comparable$50M – $150M+

Months 1–6 · Production lock and audience seeding

Complete character sheets. Lock Episode 1. Launch YouTube.

Complete all character sheets and environment designs. Lock Episode 1 to 42 shots. Launch YouTube channel with "Ahmed's Notebook" weekly shorts. Begin Instagram, TikTok, and Snapchat. Release 45-second teaser at month 3. Goal: 10,000 YouTube subscribers and 50,000 social followers before series launch. Pitch to Shahid and OSN Kids for Season 1 licensing deal.

Months 6–18 · Season 1 production and platform launch

Complete Episodes 1–13. Launch on platform. Sign first merch deal.

Complete all 13 episodes of Season 1. Release full 90-second trailer 6 weeks before launch. Launch on Shahid and/or OSN Kids as platform-exclusive for 6 months, then simultaneously on YouTube. Apply to Ministry of Culture Oman and Gulf government cultural funds. Sign first merchandise licensing partnership — stationery and toys first.

Months 18–36 · Merchandise launch and regional expansion

First merchandise range in retail. School curriculum pilot. Season 2 begins.

First merchandise range in Omani and UAE retail — Lulu Hypermarket, Carrefour, Toys R Us Gulf. Companion book series published in Arabic. School curriculum licensing pilot with Ministry of Education Oman. Season 2 development begins. Pitch to Netflix Arabia and Amazon Prime. Begin Visit Oman tourism partnership discussions. First live experience — museum exhibition or regional event.

Years 3–4 · International distribution and app launch

Land of Peace Interactive app. International distribution deals. 1M subscribers.

Land of Peace Interactive app launches — star-naming AR experience, Oman heritage map, Ahmed's notebook, Khalfan's Islamic science library. International distribution deals for South Asian and Southeast Asian markets. Season 3 development. First major national brand partnership. Live stage show concept development. 1 million YouTube subscribers target.

Years 4–7 · Cultural institution

Permanent exhibition in Oman. Feature film. $50M–$150M annual revenue.

Land of Peace is a cultural institution — not just a series. Permanent exhibition in Oman. Theme park experience. Full merchandise range in 20+ countries. Feature film in development. Season 5+ on a major global platform. The series has been in the Omani school curriculum for three years. A generation of Omani children has grown up with these characters.

06 — The Investment

This series will be made.
The question is who builds it.

Land of Peace is already further developed than most pitches that walk into a production meeting. The character sheets are approved at Pixar-quality. Episode 1 is scripted to 42 production-ready shots. The visual system is locked. The world is fully built. The investment needed is to take this from a fully developed concept to a fully produced Season 1 on a major platform.

Seed Production

$150,000 – $300,000

Season 1 — all 13 episodes fully produced
3D character rigs for all main cast
All environment builds complete
Original score composed and recorded in Arabic
Arabic voice cast professionally recorded
Teaser and full trailer produced and released
YouTube channel with 20 shorts pre-produced
Merchandise designs ready for licensing

Series Investment

$500,000 – $1,500,000

Seasons 1 and 2 both fully produced
Full merchandise licensing programme launched
School curriculum package developed and piloted
Land of Peace Interactive app development begins
Regional distribution deals closed
International pitch to Netflix/Amazon prepared
Full social media team and content calendar active
First live experience event produced

The Strategic Partner Opportunity

Most valuable form of investment

The most powerful version of this project is not a financial investor. It is a strategic partner — an Omani or Gulf institution that brings both funding and platform access. The ideal partner is one of: Shahid/MBC Group (platform + funding), Ministry of Culture Oman (government mandate + funding + curriculum access), a major Gulf family office with cultural investment interest, or an Omani national brand such as Omantel or Bank Muscat seeking cultural legacy positioning.

A strategic partner of this kind does not just fund the series — they give it the institutional weight that turns a good animated series into a national cultural asset. They become part of the story of how Oman gave its children a mirror that shows them their culture is extraordinary. That association is worth more than the investment over the next twenty years.

There is no animated series that does for Omani children what Land of Peace can do. An Omani child growing up with Ahmed, Khalid, Noor, and Khalfan will grow up knowing that their culture produced scientists, navigators, and scholars who named the stars. That knowledge, carried from childhood, is worth more than any single episode. This is not just a show. It is a mirror. And Omani children have been waiting for it.

Land of Peace — the series in one paragraph

The Arab world's childrenare waiting for a storythat is theirs.

A gap this largeonly opens once.